This research will explore the role and meaning of electronic cigarettes in young people’s lives, an area which is considered an empirical research blindspot. The study also looks to develop theoretical concepts around the social processes and contexts via which young people learn about, access and use e-cigarettes, and the relationship with conventional cigarettes and other substances. The concept for this study was developed in response to the rapidly growing market in e-cigarettes and public health concerns surrounding their increasing use by young people, in order to inform comprehensive prevention strategies in Wales.
The first aim of the research is to understand the relationship between e-cigarettes and tobacco use, which young people use e-cigarettes, and examine associations with other substances.
The second aim is to explore the role and meaning of e-cigarettes from the perspectives of young people themselves, how they perceive and use e-cigarettes and how these experiences vary according to social background.