Start date:October 2015
Research Topic:Big Data & Marketing Decision Making
Research pathway:Rheoli a Busnes
Research Supervisor:Professor Luigi M De Luca, Professor Robert Morgan, Professor Rick Delbridge
Supervising school:Ysgol Busnes Caerdydd, Prifysgol Caerdydd
Primary funding source:ESRC Studentship
This research aims to explore the impact big data has on the marketing and strategic decision making within organisations.