The #MeToo Twittter campaign served as a watershed moment in the history of digital feminism, and highlighted the ability of online activism to translate into the offline world. Although the #MeToo event was highly visible – unfolding on public online platforms – its sheer volume and scale meant that for a large audience, journalistic coverage played a central role in contextualising, framing and summarising the event. However, preliminary academic analysis has criticised journalistic coverage of the #MeToo movement as upholding established power structures, prioritising certain voices over others, and framing participation in the movement as contravening due process.

Therefore, I aim to investigate this event and its coverage, combining data-driven textual analysis with qualitiative methodology in order to make an original contribution of scholarship at a time when very little has been conducted on this issue.