Start date:
October 2014Research Topic:
Impulse PurchasingResearch pathway:
Busnes a Rheoli Research Supervisor:
Professor Gordon FoxallSupervising school:
Ysgol Busnes Caerdydd, Prifysgol CaerdyddPrimary funding source:
ESRC StudentshipConsumer Psychology is a fairly modern research area especially when looking more deeply into impulse purchasing.
The research will be looking at interpreting these Consumer Impulse Choices using the Behavioural Perspective Framework.
Behaviour analysis and consumer research is vital to the development of marketing strategies.
E-bost:
doyleC4@cardiff.ac.uk