Parsons, Katherine

Start date:
September 2018
Research Topic:
Identity construction and reconstruction in Co-founding teams : A Narrative analysis of a Small Business Incubator in South Wales
Research pathway:
Research Supervisor:
Professor Rick Delbridge
Supervising school:
Ysgol Busnes Caerdydd,
Primary funding source:
ESRC Studentship

This project aims to understand:

  • How an entrepreneur’s sense of individual and business identity develops as their business moves from idea, to launch and beyond, and;
  • What impact the social context has on the entrepreneur’s sense of self.

Adopting a narrative approach, thematic analysis is drawn from a series of in-depth semi-structured narrative interviews, focus groups and storyboard sessions at various junctures of the start up process to explore how the entrepreneur’s identity has been constructed and reconstructed during this processes.